Betsson has more than 50 years of experience in gaming!


Betsson acquires the British gaming operator NetPlay plc, and Premier Casino with local licenses in Spain.


In March 2016, Ulrik Bengtsson stepped up as CEO and President for Betsson AB, while remaining as CEO for BML Group. The Group gets licenses in Ireland and Latvia. Betsson acquires a locally licensed gaming operator in Lithuania, TonyBet, and also the horse betting operator RaceBets with licenss in Ireland, Germany and the UK. 


Betsson was upgraded to the Nasdaq Stockholm, Large Cap List (BETS) on 1 January 2015, as its market capitalization had been greater than EUR 1 billion over the previous two years. Betsson acquired the privately owned gaming operator Europe-bet based in Georgia.


Betsson acquired the Dutch brands Oranje Casino and Kroon Casino. In March Betsson also hosted its first Capital Markets Day. In the end of the year Betsson won awards in the categories "Best Sport Betting App" (Gaming App Awards) and "Excellence in Customer Service" (Wig Awards and EGR Awards) and was a finalist in the category "Most Responsible Gaming Operator" at the EGR Awards in London. 


Betsson acquired the Automaten brands, SverigeAutomaten, NorgesAutomaten and DanmarksAutomaten, going from being part of the business area B2B to being B2C brands. Betsson AB´s subsidiaries migrated betsson.com to the common platform Techsson.


Betsson acquired the competitor Nordic Gaming Group, due to its successful sportsbook. This strengthened its position in the Nordics even further. Betsson was awarded "Online Sportsbook Operator of the Year" by the International Gaming Awards.


A Joint Venture was established in China. Betsson acquired fast-growing competitor Betsafe.


Betsson launched Betsson Business Solutions to further develop its B2B-business. A development office was opened in Manila and Betsson Malta Ltd sold its Turkish customer base.


One of Betsson's subsidiaries launched Sports book gaming for mobile phones and was awarded 'most responsible gaming operator' at EGR Awards.


Betsson passed 1 billion SEK in revenue.


Betsson distributed Net Entertainment to the shareholders.


On September 12, Cherry, which was a part of the company, focused on land-based gaming, was distributed to the shareholders under the name Cherryföretagen AB.


Net Entertainment was showing strong progress and the company's products were further developed. Cherry acquired outstanding shares in betsson.com. Betsson poker was showing strong growth. Cherry, Net Entertainment and Betsson Technologies moved to a new office in Spårvagnshallarna. Cherry announced that the company would be split up in three different companies and that Cherry Casino and Net Entertainment would be distributed to the shareholders.


Net Entertainment delivered a significant number of Casino Modules to international customers. Revenue within the Internet operation increased by over 100%. Net Entertainment acquired a gaming licence in Malta. Betsson.com, the jointly-owned betting exchange, experienced strong growth and a commercial breakthrough.


Cherry bought into the English sports betting company Betsson.com. Net Entertainment delivered Casino Modules to several Internet gaming companies. Cherry signed an agreement with Danska Shell for the establishment of gaming environments at their gas stations. Initially, this was a test agreement, then a comprehensive, permanent contract. Net Entertainment's revenue increased sharply and the company became profitable.


Pontus Lindwall returned as Cherry's CEO. Cherry realized the year's only oversubscribed preferred issue and took in SEK 20 million from existing shareholders. Net Entertainment sold its first CasinoModule to Expekt.com. The Jack Vegas partnership agreement with Svenska Spel expired as planned.


Cherry was forced to implement cost-saving measures and write down goodwill in Net Entertainment. Pontus Lindwall steped down from the CEO position to become full-time CEO of Net Entertainment.


Cherry acquired Kinnevik's shares in Net Entertainment. The acquisition was financed by a directed share issue after which Kinnevik became Cherry's largest shareholder. The parent company's B-share was listed on OM Stockholm Stock Exchange's O-list on 22 June.


Cherry acquired First Casino. Maritime operation in the Mediterranean started. A partnership agreement was signed with AB Svenska Spel concerning token machines. Cherry invested excess liquidity in IT companies, primarily within the Internet sector.


Pontus Lindwall was appointed CEO from 1st of January, 1998. Cherry acquired 35% of Net Entertainment AB. 


The company's B-share started trads on the SBI list (today's NGM Equity) 26 March. In February, the business started using wheels of fortune. The Swedish parliament passed a resolution forbidding wheels of fortune from 1 January.


The Cherry companies acquired Casino Invent in Umeå, thereby strengthening their position in Norrland and Göteborg.


The Cherry companies were once again making a profit.


Developments in Eastern Europe resulted in big losses for the Cherry companies. The board passes a resolution to streamline operations and reduce or liquidate operations in Eastern Europe. The company concentrated on its gaming operations in Sweden and on board vessels within Scandinavia.


The Cherry companies ran slot machines and casino gaming operations in a number of Eastern European countries.


The Cherry companies recruited several Swedish commercial gaming companies and financed the acquisitions with a new share issue. The foundation for a new corporation was created.


The Swedish parliament passed a resolution banning slot machines. The foundation of the Cherry companies’ operations disappeared in the course of a month. A comprehensive reorganization began.


New legislation enabled restaurants licensed to sell wine to provide slot machines with winnings payable in Swedish kroners.


The Cherry name and cherry symbol where registered.


A partnership was established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business was now conducted all over the country.


AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundström. Business was conducted primarily in southern and central Sweden.

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Last updated: 2018-02-16 17:29
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