40 MILLION NOK JACKPOT IN NORWAY

February A retired carpenter from Norway hit the jackpot, winning incredible NOK 40 million. The 69-year-old man made a NOK 300 bet on the slot game Mega Fortune, where the jackpot had been building up over time. “I almost fainted”, the winner said.

BETSSON ACQUIRED OPERATOR

April Betfriends was an operator in Malta with 4,000 active customers. The history of Betfriends derived mainly from poker, but they also offered sports betting, casino and poker to the end users. “This transaction is a step towards stemming Betsson’s trend in poker, as the poker business has shown negative development for some time”, says Betsson AB CEO and President Pontus Lindwall.

BETSSON OPENS NASDAQ

May On 18 May, Betsson visited NASDAQ in New York City’s Times Square. In honour of the occasion, Pontus Lindwall, CEO, and Fredrik Rüdén, CFO, preside over the NASDAQ Opening Bell.

START PAGE INNOVATION

May Being a very innovative brand, Betsson launched its newest start page innovation in May 2010 and the page included a number of new aspects. With this launch, Betsson secured its position as the leading company when it comes to design and usability – something that will become more and more important as the industry evolves.

LIVE CASINO LAUNCHED

June During the second quarter of 2010, Betsson launched a new casino. Live Casino offers a more dynamic and active way of playing where the player interacts with the dealers via live stream­ing and a chat function. The live casino offers BlackJack, Roulette and Baccarat.

BETSSON IN MANILLA

November There has been a lot of talk about Asia lately in Betsson and since November Betsson is physically present in Asia also in the shape of a Betsson Tech Development Center. In March 2011 there were 16 people in the office, six Swedes and ten Philippinos, all working with creating the best Sportsbook in the world. The Manila office is aiming at having 23 employees by the end of the first half of 2011.

BETSSON ESTABLISHES IN INDIA

December Betsson established a software development company in India, which will develop software both for Betsson’s current markets in Europe as well as for new ventures in Asia. This regional focus has resulted in a contract with an Asian player.

FIRST B2B-DEAL ON NEW PLATFORM

December In Decem­ber, Betsson Business Solutions signed a B2B-deal with Realm Entertainment, providing a complete gaming portal and the technical operation of it. The deal is based on Betsson’s leading technology platform, which allows White-Labeling of Betsson’s entire product range.

ONCE AGAIN, THE SHOP OPENED

December In December 2010 Betsson once again opened the betting shop on Götgatan in central Stockholm. After a number of legal turns with the Swedish Gaming Board the shop is now open.