The fact that Betsson continues to expand at a pace quicker than the market, and with very good levels of profitability, is a proof of that the company is using the right strategy.

Over the last few years, Betsson has shown considerable growth. During the last three-year period, turn­over increased by 23 per cent and the number of employees by 108 per cent. Active customer numbers have risen during the same period by 79 per cent. While growing at a fast pace, the company has, still, retained good levels of profitability and financial stability.

Mature Internet audiences develop the gaming market

Betsson believes that the market for gaming over the Internet will continue to perform strongly. The number of Internet users is growing rapidly, which is a significant driving force in the industry. But at the same time, large parts of the world’s population still have no, or inadequate, access to the Internet.

In regions where the Internet is available, we see increased confidence in online shopping and more and more users turn to the web for banking, stock trading, insurance, bookings and other online activities. This changing behaviour and increasing confidence in online services and e-commerce is important for the development of the gaming market.

H2 Gambling Capital estimated in January 2011 that the European gaming market on the Internet will increase by 15.2 per cent to 15.3 billion USD during 2011. Betsson intends to continue to grow more than the market. High customer deposits and high activity level at Betsson sites indicate continued strong growth.