Betsson is, and is supposed to be, the most dynamic and attractive workplace possible. One important factor for success is employees who are capable of, and do, take their own initiative. Innovation and new approaches are encouraged, and all employees are delegated considerable amounts of responsibility. Between 2008 and 2009, Betsson’s workforce increased by almost 40 per cent. With such a large number of new employees, it is vital that routines and introductions are as smooth and efficient as possible. There are a number of well-constructed introductory programmes established within the company which ensure that new employees, as well as being clearly briefed on their professional role, also gain knowledge of the gaming market and Betsson’s values.

Positive employees

Working at Betsson means working in a place where stuff happens, an exciting and international environment with major career opportunities. Every year Betsson carries out an employee satisfaction survey aimed at highlighting what is working well and identifying the areas that need improvement. The 2009 survey showed that 86 per cent of employees feel Betsson is a good company to work for. For people working at Betsson, taking responsibility is a selfevident part of their work – a whopping 98 per cent say that they feel and take responsibility for the problems they meet during their working day. 84 per cent are extremely committed to their role in the company and would recommend Betsson to their friends as a very good place to work. Feeling part of a team is important at Betsson, not least when considering the rapid pace of expansion in the company. The 2009 employee satisfaction survey showed that 84 per cent of employees felt that they belonged to a team.