BUSINESS MODEL

Betsson’s business model is based on attracting new customers at low levels of cost and risk. Customers arrive via direct registration on our sites or via affiliates who direct players to us. Our products belong to two revenue models: Betsson playing against the customer (Casino, Sportsbook, Scratch, Bingo and Games) and customers playing against each other (Poker and Exchange). Within our partnerships, profit sharing between us and our partners is based on the gaming surplus generated by the customers on the partner sites.

Betsson vs Customer

Betsson acts as the bank for gaming in Casino, Sportsbook, Scratch, Bingo and Games. Sportsbook is distinct from the other types of gaming as the company takes a risk when setting the bet based on the probable outcome. Probability is assessed by professional odds compilers. As the customers’ bets are most often concentrated on a certain result, the earnings from bets fluctuate. This risk is, however, minimised in the longer run due to the large number of bets that are placed in this gaming area every year. In the other gaming fields, the bets are built into the actual product and, consequently, gaming profits fluctuate to a much smaller degree.

Customer vs Customer

In its Poker operations, Betsson takes a commission (rake) on every pot within cash games and fees for tournaments. The size of the commission depends on the size of the pot or the buy-in for the tournament. Consequently, Betsson takes no direct risk in the gaming itself, but instead levies a charge for managing the play. The Exchange is reminiscent of a stock exchange in which Betsson levies a percentage commission from the winner of a bet between two parties. It is the players themselves who actually create the bet, or accept the bet offered by another player. This type of gaming is unusual on certain markets, such as in Scandinavia, while countries such as Greece and England possess long experience of exchanges. Consequently, Betsson takes no risk as concerns the actual result of the bet.

Betsson + Partner

Betsson Business Solutions is a unit within the Betsson Group which, together with partners, jointly operates gaming sites. Companies that choose to partner with Betsson Business Solutions gain access to the premier gaming solutions currently available on the market. At the same time Betsson’s more than 45 years of gaming experience is also brought to the table. The combination of strong, local partners who has a considerable presence on the market with Betsson will, we believe, result in major opportunities.