THE FUTURE

The gaming market is developing rapidly. All around the world the old gaming monopolies are challenged on a daily basis as increasing numbers of people gain access to Internet. Rising levels of welfare bring rising demands for entertainment. This is the Betsson world. It is a changing world in its most positive meaning and provides an endless stream of opportunities for Betsson.

The world is changing

Betsson has been developing for 45 years and continues to do so. Our games are better and the number of different games is increasing. However, opportunities to create new concepts regarding our products are also increasing. Through our partnerships we can pick up good ideas no matter where they occur in the world. This creates an enormously powerful think tank and at the same time opens up entirely new driving forces for our business operations.

Potential in Asia

Asia is an extremely interesting market; not only because of its enormous size but also due to its interest in gaming. Betsson is following developments with interest both regarding its own business and possible partnerships.

Potential in the U.S

Through the “Unlawful Internet Gambling Enforcement Act” of 2006, the US took a step aimed at preventing online gaming by forbidding banks and credit card companies to process transfers to and from gaming sites. However, four years later it is clear that poker has never been bigger in the US and that the companies who, in spite of the ban, still accept American players have never been more successful. The US provides, unfortunately, perhaps the best example of non-functioning gaming legislation. We believe that the legislators will have to rethink and create a properly regulated gaming market in the near future.