Betsson is proud to announce its support for the Sustainable Gambling Zone (SGZ) at ICE Barcelona 2026, one of the world’s leading iGaming events. For the fourth consecutive year, Betsson is backing this important industry initiative, which continues to evolve as a central platform for advancing safer and more sustainable gambling practices. 

The Sustainable Gambling Zone has grown into one of ICE’s most prominent and impactful features. Recognised by both the Vixio Regulatory Awards and the Casino Guru Awards, the SGZ brings together more than 30 partners from across the gambling ecosystem, including regulators, operators, suppliers, and charity organisations, all working towards a safer, more transparent, and sustainable gaming environment. Taking place from 19-21 January 2026, the Sustainable Gambling Zone will be a dedicated show-floor area featuring partner organisations, alongside a programme of expert-led discussions, practical insights, and interactive Q&A sessions. 

As part of its support, Betsson Group will actively contribute to the SGZ agenda through the participation of three company representatives across the following sessions: 

▪19 January 2026 | 14:45–15:30 CET 
Speaker: Corinne Valletta, General Counsel, Betsson Group 
Session: Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust 

▪21 January 2026 | 11:30–12:15 CET 
Speaker: Tanner Hutchinson, Lead Technical Compliance Manager, Betsson Group
Session: KYC, Biometrics, and the Architecture of Trust 

▪21 January 2026 | 12:15–13:00 CET 
Speaker: Jonna Danlund, Head of ESG, Betsson Group 
Session: The Cost of ESG: Is Sustainability Dead? 

“Continuously supporting the Sustainable Gambling Zone reflects our long-standing commitment to safer gambling and responsible business practices,” said Jonna Danlund, Head of ESG at Betsson Group. “The SGZ provides an important forum for honest dialogue and collaboration across the industry, helping to drive higher standards that ultimately benefit consumers, regulators, and operators alike.”  

Betsson Group remains committed to promoting responsible gaming as a central pillar of its sustainability strategy. By continuing to support the SGZ, the company reinforces its role in fostering an environment that encourages players to maintain a healthy relationship with gambling and supports long-term sustainability.  

All proceeds from participating operators and suppliers at the Sustainable Gambling Zone are donated to charitable organisations dedicated to consumer protection and safer gaming initiatives. With the collective support of the industry, more than €270,000 has been raised to date. 

In 2025, a total of €65,000 was raised and distributed among the charities FEJAR (Federación Española de Jugadores de Azar Rehabilitados), FES (The Foundation for Educational Services), and Gordon Moody.

Reflecting its growing importance at ICE Barcelona 2026, the Sustainable Gambling Zone will be located in a high-visibility area next to the walkway between Halls 4 and 5. Its open-plan layout is designed to maximise visitor engagement and encourage meaningful conversations around the future of sustainable and responsible gaming. 

Betsson Group will be participating in additional events during ICE Barcelona 2026 week 

Betsson Group Affiliates (BGA) will be exhibiting at iGB Affiliate 2026 from 20-21 January at stand E40. Visitors will have the opportunity to meet the team, explore partnership opportunities, and attend a meet and greet with former Inter player Giuseppe Baresi. Updates will be shared via the Betsson Group Affiliates LinkedIn page prior and throughout the event.  

At iGB Affiliates 2025, BGA welcomed special guest Italian football legend Esteban Cambiasso at their stand, alongside Pontus Lindwall, CEO of Betsson AB, and Jesper Svensson, CEO of Betsson Group.

Betsson Group will also be present at the following award ceremonies during ICE week: