Media

In this interview, Viktorija Nikiforova, Head of Customer Service at Betsson Group, shares her journey from starting as an agent in the Baltics to leading a global team driving outstanding customer experiences.

Betsson Group Affiliates welcomed former Inter Milan player Danilo D’Ambrosio for a community care initiative with Hospice Malta. He spent time with patients and their families, creating memorable moments together.

Betsson Group has revealed the winners of its 2025 Game of the Year Awards, following a global player voting process that generated more than 51,000 votes across 10 markets.

Betsson Group donates its front-of-shirt branding as Club Brugge use the Champions League stage to promote blood and plasma donation across Flanders.

Betsson Group has secured three major wins at the EGR Europe Awards, reinforcing its leadership in responsible gaming, sustainability and operational excellence across Europe. 

In this interview, Lauren shares insights into her role, why CRM plays such a key part in our business growth, what has motivated her to grow her career at Betsson over the years, and how her journey within the company has evolved.

Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy.

Betsson Group has been awarded the Trend Global Customer Excellence Award 2025, recognising our strong collaboration, measurable impact, and operational excellence in cybersecurity.