Welcome to Betsson AB

Betsson AB is an engaged owner of fast-growing companies in the online gaming industry. We are one of the leading online gaming groups worldwide and have the ambition to grow faster than the market, organically and through acquisitions. Growth should be generated in a profitable and sustainable manner. Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS-B).

 

Company Structure

The Group has a clear structure and organisation. The Parent Company is responsible for strategy and objectives, corporate governance and internal control, acquisitions and divestments, and financial communication. The operational subsidiaries are responsible for running the operational gaming business, including platforms, gaming sites, technology and product development, brands, responsible gaming and regulatory compliance.

Key figures

2,700
Number of employees
1963
Founded in
25
Local licenses
Strategy House

Our vision and mission

Betsson’s vision is to provide the best customer experience in the gaming industry. The mission is to be a long-term leader in online gaming, and the ambition is to be a customer-centric gaming company that sustainably outgrows the market as a whole in the long run.

What we do

Through its operational subsidiaries, Betsson offers casino and sports betting products to customers in a global market through apps, websites and partnerships primarily through its Malta-based operational subsidiaries.

Awards 2024

Awards

2024 was another great year for Betsson Group, with a remarkable 42 industry awards won across various categories and regions – that’s 24% more wins than in 2023. This extraordinary achievement not only underscores the company’s strong performance but also highlights the talent, dedication, and innovation of Betssonites around the globe. From customer service to safer gaming, marketing, and leadership, these accolades span a wide array of areas, showcasing the breadth and depth of expertise within the company.

Global presence

The Group operates on an international scale, providing online gaming and betting services to customers worldwide.

Betsson Gaming Licences April 2025
Betsson History
History of Betsson
Group Management
Group Management
Book
Press Releases