Acquisition of betFIRST 

• B2C operator in Belgium 

Acquisition of majority stake in asset carve out in KickerTech 

• B2B sportsbook provider in Malta and Lithuania

Acquisition of majority stake in Betbonanza 

Nigeria 

• B2C operator

Acquisition of INKAbet 

• B2C operator in Peru

Acquisition of minority stake in Strive Gaming 

• B2B platform provider, USA

Acquisition of Colbet

• B2C operator in Colombia

Acquisition of Gaming Innovation Group's B2C business

Betsson acquires Gaming Innovation Group's B2C vertical, Zecure Gaming Limited, which includes the brands Guts, GutsXpress, Kaboo, Rizk and Thrills.

Betsson is accredited with the ISO 27001:2013 certification

Towards the end of 2018 Betsson Group obtains a license to offer online gaming in Sweden on the re-regulated market from January 1, 2019.

Betsson acquires the licenced British gaming operator NetPlay plc, with the brands Supercasino, Jackpot247 and Vernons. 

Premier Casino with local licenses in Spain is acquired and rebranded to StarCasino. 

Triobet and TonyCasino are rebranded to Betsafe in Estonia, Lativa and Lithuania. 

Pontus Lindwall is appointed President and CEO of Betsson AB. 

The Group acquires gaming licenses in Ireland and Latvia. 

Betsson acquires a locally licensed gaming operator in Lithuania, TonyBet. 

The horse racing operator RaceBets with licences in Ireland, Germany and the UK, is acquired.

Betsson is upgraded to the Nasdaq Stockholm, Large Cap List. 

Betsson acquires a gaming licence in the UK. 

Betsson acquires the licenced gaming operator Europe-bet based in Georgia.

Betsson acquires the Dutch brands Oranje Casino and Kroon Casino. 

Acquisition of Casino Winner and Loyal Casino 

• Full portfolio of games

Betsson acquires Nordic Gaming Group (Nordicbet and Triobet) including its successful sportsbook. 

The company acquires gaming licences in Denmark and Estonia. 

Betsson acquires a licence in Italy and launches StarCasino. 

Betsson acquires fast-growing competitor Betsafe.

Betsson reaches 1 billion SEK in revenue.

Betsson distributes Net Entertainment to the shareholders.

On September 12 2006, Cherry, which focused on land-based gaming, was distributed to the shareholders under the name Cherryföretagen AB.

Cherry acquires outstanding shares in betsson.com. Betsson poker shows strong growth. 

Cherry announces that the company should be split up in three separate companies and that Cherry Casino and Net Entertainment should be distributed to the shareholders.

Betsson.com, the jointly-owned betting exchange, experiences strong growth and a commercial breakthrough.

Cherry acquires a stake in the British sports betting company Betsson.com. 

Pontus Lindwall assumes the position as Cherry's CEO. 

Cherry acquires Kinnevik's shares in Net Entertainment. 

The parent company's B share listed on OM Stockholm Stock Exchange on 22 June 2000.

Pontus Lindwall appointed CEO from 1 January 1998. Cherry acquires 35% of Net Entertainment AB.

The company's B share listed on the SBI list in Sweden (today's NGM Equity) on 26 March 1996. 

In February, the wheels of fortune business was launched. In November, the Swedish parliament passed a resolution forbidding wheels of fortune from 1 January 1997.

Cherry acquires Casino Invest in Umeå, thereby strengthening its position in Northern Sweden and Gothenburg.

Cherry acquires a number of Swedish commercial gaming companies and finances the acquisitions with a new share issue. The foundation for a new corporation is created.

The Swedish parliament bans slot machines and subsequently the foundation of the Cherry’s operations disappears in the course of a month. A comprehensive reorganisation starts.

The new legislation enables licensed restaurants to sell wine and provide slot machines with winnings payable in Swedish kronor.

The name Cherry and the cherry symbol were registered.

A partnership was established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business all over Sweden.

AB Restaurang Rouletter is founded by Bill Lindwall and Rolf Lundström. Business primarily in southern and central Sweden.