The Market

Gaming is a popular pastime all over the world that has been enjoyed since time immemorial. More and more gaming has moved online over the last two decades. This is why the online gaming market has experienced significant growth in recent years. Some of the key structural drivers of growth in online gaming are and have been as follows:

• Greater internet penetration
• Proliferation of smartphones and connected devices
• Legalisation and new regulations
• Product innovations such as virtual slot machines (slots) and Live casino
• Integration of sports and live betting
• Flexible new payment solutions
• Digital marketing

According to consultancy firm H2 Gambling Capital, the online gaming market has grown at an average annual rate of 19 percent over the past five years. The increase in 2023 stood at 13 percent. The online gaming market is expected to grow at an average annual rate of 11 percent over the next five years (CAGR).