Business Structure
Betsson AB’s purpose is to maximize shareholder value through managing and administrating the company’s investments and evaluating potential new acquisitions or divestments, in addition to ensuring good corporate governance and compliance at all times.
The responsibilities of Betsson AB include:
- Setting strategic direction and targets for the Group
- Corporate structure and governance
- Acquisitions and divestments
- Setting policies and guidelines for the Group
- Risk management and internal audit
- Monitoring and follow up performance of operations
- Best practice guidance
Betsson’s operational subsidiaries are responsible for:
- Technology and platform
- Gaming sites and content
- Brands and marketing
- Customer support
- Responsible gaming
- Compliance with gaming regulation
