Incentive Programs

The purpose with Betsson's incentive programmes is to establish conditions for retaining, motivating, and recruiting competent staff to the Group as well as aligning management and shareholders’ interests to contribute to the company’s long-term value growth. The programmes are approved by the Annual General Meeting following a proposal from the Board of Directors.

Betsson currently has the following outstanding incentive programs.

• 2023-2026: Performance-based share rights
• 2024-2027: Performance-based share rights
• 2025-2028: Performance-based share rights
• 2026-2029: Performance-based share rights

Performance-based share rights 2023-2026:

The Annual General Meeting 2023 decided to implement a performance-based incentive plan, as well as on the transfer of own shares to the participants of the plan. The plan, in summary, means that the participant will receive a performance share right free of charge, amounting to 225 percent of the participant’s gross annual fixed salary as of 1 January 2023, which, based on the fulfilment of the performance conditions (revenue, EBIT, operational cash flow, and ESG) during the performance period, entitles the participant to receive series B shares. The performance period runs from January 2023 to December 2025 and the allocation of performance shares will take place in the second quarter of 2026. The plan will have approximately 15 participants consisting of the CEO, Group Management and Operational Management. The Board of Directors will establish target levels for the performance conditions regarding revenue, EBIT and operational cash flow. Upon full allocation of performance shares, the number of shares will amount to 1,100,379 shares of series B in Betsson, corresponding to a dilution effect of approximately 0.8 percent of the share capital and approximately 0.4 percent of the votes in the company.

Performance-based share rights 2024-2027:

The Annual General Meeting 2024 decided to implement a performance-based incentive plan, as well as on the transfer of own shares to the participants of the plan. The plan, in summary, means that the participant will receive a performance share right free of charge, amounting to 225 percent of the participant’s gross annual fixed salary as of 1 January 2024, which, based on the fulfilment of the performance conditions (revenue, EBIT, operational cash flow, and ESG) during the performance period, entitles the participant to receive series B shares. The performance period runs from January 2024 to December 2026 and the allocation of performance shares will take place in the second quarter of 2027. The plan will have approximately 14 participants consisting of the CEO, Group Management and Operational Management. The Board of Directors will establish target levels for the performance conditions regarding revenue, EBIT and operational cash flow. Upon full allocation of performance shares, the number of shares will amount to 980,460 shares of series B in Betsson, corresponding to a dilution effect of approximately 0.7 percent of the share capital and approximately 0.3 percent of the votes in the company.

Performance-based share rights 2025-2028:

The Annual General Meeting 2025 decided to implement a performance-based incentive plan, as well as on the transfer of own shares to the participants of the plan. The plan, in summary, means that the participant will receive a performance share right free of charge, amounting to 225 percent of the participant’s gross annual fixed salary as of 1 January 2025, which, based on the fulfilment of the performance conditions (revenue, EBIT, operational cash flow, and ESG) during the performance period, entitles the participant to receive series B shares. The performance period runs from January 2025 to December 2028 and the allocation of performance shares will take place in the second quarter of 2028. The plan will have approximately 14 participants consisting of the CEO, Group Management and Operational Management. The Board of Directors will establish target levels for the performance conditions regarding revenue, EBIT and operational cash flow. Upon full allocation of performance shares, the number of shares will amount to 658,404 shares of series B in Betsson, corresponding to a dilution effect of approximately 0.5 percent of the share capital and approximately 0.2 percent of the votes in the company.

Performance-based share rights 2026-2029:

The Annual General Meeting 2026 decided to implement a performance-based incentive plan, as well as on the transfer of own shares to the participants of the plan. The plan, in summary, means that the participant will receive a performance share right free of charge, amounting to 225 percent of the participant’s gross annual fixed salary as of 1 January 2026, which, based on the fulfilment of the performance conditions (revenue, EBIT, operational cash flow, and ESG) during the performance period, entitles the participant to receive series B shares. The performance period runs from January 2026 to December 2029 and the allocation of performance shares will take place in the second quarter of 2029. The plan will have approximately 15 participants consisting of the CEO, Group Management and Operational Management. The Board of Directors will establish target levels for the performance conditions regarding revenue, EBIT and operational cash flow. Upon full allocation of performance shares, the number of shares will amount to 1,190,762 shares of series B in Betsson, corresponding to a dilution effect of approximately 0.8 percent of the share capital and approximately 0.4 percent of the votes in the company.