Betsson’s ambition is to be the Employer of Choice and top of mind for both current and potential employees. Attracting and retaining talent with the right skills and mindset, as well as developing and training staff, are key components of Betsson’s winning concept and the reason why Talented People is the first pillar in the Group’s business strategy.
Be the Employer of Choice for present and potential employees
- 90 % of employees recommend Betsson as a place to work for friends and family.
- In the 2024 employee survey, 85 % (84 %) responded that they recommend Betsson as a place of employment to friends and family.
Diversity and equal opportunities are seen as a natural part of an innovative company culture
- At least 40% women at management level.
- All employees at Betsson have equal opportunities regardless of background.
- Betsson has 26 % (31 %) female people managers in total, and 22 % (22 %) women at executive management level.
- The Betsson AB Board of Directors has 43 % (43 %) female members.
- In the 2024 employee survey, 82 % (82 %) of employees considered that they have equal opportunities at Betsson, regardless of background.
Top-class competence and career development
- All new hires have completed Betsson’s 3-day induction course.
- No more than 30% voluntary employee turnover.
- 99 % (100 %) of new hires have completed Betsson’s 3-day induction course.
- Average employee turnover in 2024 was 22 % (25 %).
Betsson’s core values One Betsson, Passion and Fair Play set the foundation for how employees treat each other, customers, and other stakeholders. The values emphasise the benefits of working together as one team and being dedicated and enthusiastic. They also highlight the importance of conducting a responsible business and treating others with respect. Betsson continuously highlights the corporate values both in internal communication and employee activities. At the quarterly All Hands meetings, management puts the values into a business context whilst updating all employees on the financial status and progress of the Group.
Governance of diversity & inclusion
- Chief HR Officer
- Company values
- Code of Conduct
- Diversity and inclusion statement
- DIB (Diversity, Inclusion and Belonging) model
- Local policies
Diversity and Inclusion has long been a focus area for Betsson and is a fundamental part of the One Betsson company value. An inclusive workplace is something that is created jointly, by all employees. With over 70 different nationalities in the organisation, and 2,700 employees with a multitude of backgrounds and experiences, Betsson celebrates diversity every day of the year.
The Code of Conduct confirms that a positive work culture and employee experience are created by all employees together, that Betsson does not allow any form of discrimination or harassment, and that all employees are given the same opportunities and are treated equally.
The DIB Model, where DIB stands for diversity, inclusion and belonging, reaffirms Betsson’s commitment to support and sustain a diverse and inclusive working environment. Betsson is committed to supporting an environment where all employees are welcomed, respected, appreciated, and able to be themselves - without biases based on differences of any kind. This is firmly underlined in the global diversity and inclusion statement, as well as in local policies.
In the past two years, Betsson has championed diversity and inclusion by arranging no less than three yearly conferences on this theme, in London and Valletta. The conferences brought together subject matter experts, academia, HR professionals and engaged allies from within and outside of the industry to discuss, share best practices and drive the diversity agenda forward. Betsson has also launched an external D&I network to further the development of concrete tools and processes to drive change, and in addition has set up an internal neurodiversity network to share knowledge and strengthen an inclusive working environment for all.
To continue attracting the best people and reaching the business goals, the Group needs the best leaders.
Betsson has a leadership framework, which was developed to promote a unified leadership culture. The framework aims to support Betsson leaders in developing and demonstrating outstanding leadership skills by setting clear leadership expectations. Regular group-wide meetings with all managers ensure that all leaders are kept up to date on developments within the Company and get the opportunity to hear directly from the CEO.
All people managers go through a global 360-degree leadership development program, consisting of four modules – Lead Yourself, Lead Individuals, Lead Teams, and Lead Betsson. The modules include topics such as self-awareness, motivation, trust, communication, feedback, team development, conflict management, and change management. Betsson’s leadership framework promotes a unified leadership culture and supports managers in developing and demonstrating outstanding leadership skills.
Moreover, newly hired or promoted managers go through the Foundation program to familiarise themselves with the processes and tools offered to help them succeed in their new role as leaders. LeadON is a development program designed for Betsson Leaders across locations globally. This initiative focuses on equipping the Group’s leaders with the skills to build and manage high performing teams effectively.
Competence development and career progression are important parts of the employee experience. In Betsson’s global, three-day induction training, new hires gain knowledge of business strategy, products, and markets as well as topics such as responsible gaming directly from the CEO and other senior managers in the Group.
Betsson has an online Learning Management System (LMS), through which interactive learning courses and other training is offered. The goal is to build further competence within the business, increase employee engagement and create favourable conditions for career development within the Group.
Betsson has a structured way of working to constantly develop and fulfil the ambition to be the Employer of Choice globally. A positive and inclusive company culture, great leadership, competence and career development, competitive remuneration, attractive office spaces, as well as many other factors play an active role in Betsson’s aim to be the best place to work.
The Group offers a hybrid working model in several of its locations, combining the flexibility of working remotely with the added benefits of seeing colleagues face to face on a regular basis.
The health and wellbeing of employees is a fundamental part of the employee experience. Betsson offers benefits such as health insurance and a wellness allowance to use against fitness activities or mental health care.
To continuously boost the Company culture and the One Betsson spirit, the Group organises many employee events. Betsson also aims to give back to the community through activities where employees engage in social activities such as fund raisings, clean-ups and other charitable projects. Other examples include donations for Pink October and Movember, while raising awareness and increasing knowledge about these important issues.