The Group has reviewed how the business impacts the U.N Sustainable Development Goals (the SDGs). Betsson has identified five SDGs on which the Group's operations have the most impact.

For the vast majority of Betsson’s customers, gaming adds entertainment, excitement, and diversion to their everyday lives. Betsson has a responsibility to provide customers with the right conditions to enable them to have a healthy relationship to gaming, and has the responsibility to identify and always help customers at risk of problem gaming.

Betsson has set a goal of having at least 40 percent women at management level, and that all employees should have equal opportunities regardless of background. With a strong company culture where diversity and inclusion are natural components, Betsson strives to be a positive force for equality in the world.

Betsson is a global company that follows local work legislation and international principles such as the UN Global Compact. Betsson ensures a safe and inclusive work environment for all employees and promotes a sustainable work-life balance. Betsson is raising the bar for workplace standards and employee benefits. Betsson’s business model aims to contribute to increased digitalisation in the world.

To tackle climate change, nations and companies globally need to work together towards the goals set in the Paris Agreement. Betsson has therefore set officially validated science-based targets. By having an active and dedicated climate strategy, Betsson can do its share to mitigate the effects of climate change.

Betsson has a responsibility to conduct a sound and transparent business based on good business ethics and corporate governance. In addition to managing and monitoring of good business ethics and governance, this means having robust, risk-based, procedures to counteract money laundering, terrorist financing and corruption.