Sustainability | Betsson AB

Responsible business putting the player first

Sustainability is an integral part of Betsson’s business strategy, and a prerequisite to run a successful business in the long run.

A long-term approach, always putting the customer experience at the centre, is crucial for generating shareholder value and includes taking long-term responsibility for customers, employees, and the communities in which the Group operates.

CEO statement

Gaming is a popular form of entertainment with a very long history. In 2023, we celebrated 60 years since the Group started offering entertainment in the form of various games for money. We continue to find our own paths and in recent decades we have been driving the digitalisation of the gaming industry with strategic investments in product development and expansion into new markets. Having a long-term perspective has been key for Betsson and therefore I am pleased to state that the average annual growth in revenue and profit has been in the double digits for the past ten years

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Reports & Presentations

Annual and Sustainability Report 2023

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Sustainability is an integrated part of Betsson's business strategy and means that we take long-term responsibility for customers, employees and the communities where the Group operates. The most important area of sustainability for Betsson is responsible gaming, which is a decisive factor in being able to successfully conduct business in the gaming industry in the long term.

Pontus Lindwall, CEO

Responsible Gaming

As a gaming company, responsible gaming is at the core of the sustainability framework. Betsson has a responsibility to provide customers with the right conditions to enable them to have a healthy relationship to gaming.

Business Compliance

Compliance with the laws, rules, and ethical standards that apply to Betsson in the jurisdictions in which the Group operates is the foundation of a sustainable business model.

Employee Impact

Betsson’s ambition is to be the Employer of Choice – the first choice for both current and potential employees. Attracting talent with the right skills, retaining, and developing employees is a vital part of Betsson’s winning concept.

Social Impact

Betsson should have a positive impact on societies where the Group operates. Betsson focuses its social impact efforts on three main areas: sports, diversity, and environment, but also adapts to world events and directs its support where it is most needed.

Climate Impact

Betsson will contribute to counteracting climate change and will reduce its greenhouse gas emissions in accordance with a sciencebased target. Betsson climate compensates for its current greenhouse gas emissions, including those generated by customers playing on Betsson brands.

Acknowledgements for sustainable business

In 2023, Betsson was bestowed the ESG Strategy of the Year award at the EGR Operators Awards. The Group also won Safer Gambling Operator of the Year at the International Gaming Awards for the third consecutive year, Responsible Gaming of the Year at SiGMA Americas and a number of awards within Best Customer Service, Best Employer and Leadership. In total, Betsson received 34 awards during the year.

The U.N. Sustainable Development Goals

The Group has reviewed how the business impacts the U.N Sustainable Development Goals (the SDGs). Betsson has identified five SDGs on which the Group's operations have the most impact.