In line with Betsson’s company values, Betsson defines social impact as taking action to have a positive impact in countries where the Group operates. Through direct donations, by helping to raise awareness about an issue, and employees donating their time to volunteer in various projects, Betsson wants to give back to society.
Betsson has established the Betsson Foundation, which is a registered public benefit foundation that brings together and supports the Group’s charitable initiatives under one organisation. The Foundation focuses its charitable social impact efforts and activities on three main areas: sports, community, and environment, but also adapts to world events and directs its support where it is most needed. Read more about Betsson Foundation here.
Governance of social impact
- The Betsson Foundation
- The Supervisory Council
- The Social Impact Board
- Global Social Impact framework
A selection of initiatives
Betsson collaborates with local communities, NGOs, charities, partners, international organisations and foundations to drive positive change. The Group also encourages employee involvement through a range of initiatives that support the communities where we operate.
Beyond the focus areas in the social impact framework, the Group adapts to world events and directs its support accordingly. One example is that Betsson since 2022 consistently has backed humanitarian aid to Ukraine. This includes monetary contributions to reputable charity organizations, and employees donating requested goods and medical supplies. Betsson has supplied the necessary means to fund the purchasing of an ambulance to be used in Ukraine and also to refurbish a shelter for internal refugees.
The chart shows the distribution of created economic value to employees in the form of salaries, suppliers for purchases of products and services, shareholders in the form of dividends and society in general by taxes and fees.
