Specialists in online gaming and betting
We act in the dynamic and rapidly growing industry of online gaming. With a strong focus on innovation and technology, Betsson delivers cutting-edge gaming experiences to a global audience. The Group’s activities are conducted in its operating subsidiaries, which offer games through some 20 different brands, including the flagship brand Betsson.
Competitive products offering
Betsson offers one of the market’s largest selections of games, with local adaptations to satisfy consumer demand in different markets. The products consist mainly of casino and sports betting. The largest category of casino is slots, i.e. virtual slot machines, followed by live casino, which provides the player with a virtual, real life-like casino experience with table games broadcast live from the game provider's studio. In total, Betsson’s casino offering includes around 6,000 different games through its own technology platform. The sportsbook also runs on a proprietary platform with odds that can be adapted to available sporting events and market demand. The sportsbook is available both directly to players through its own brands (B2C) and as a B2B offering for other operators.
CEO Statement
Gaming is a common popular pastime all over the world, and for 60 years we have been providing entertainment in the form of casino games, sports betting and other types of games. We have been leading the digitalisation of the industry from the very start with the switch to online gaming, and we are still pioneers in everything we do. We have focused on geographic diversification in recent years, entering new markets all over the world and strengthening our product offering and competitiveness. Combined with disciplined capital allocation and constant focus on profitable growth, our efforts have paid off – we can look back at the best year ever in Betsson’s history.
Strong Brands
Betsson’s approximately 20 global, regional and local brands include either the entire product portfolio, such as Betsson, Betsafe and Nordicbet, or just one product, such as Racebets (betting on horses) and Jalla Casino (casino).
The brands’ services are offered primarily through the proprietary platform that manages payments, customer information, accounts, transactions and the range of games on offer.
International growth with local presence
The Group’s approximately 2,100 employees represent 70 different nationalities and are located in 18 different countries around the world. The operational headquarters are located in Malta, where approximately half of the employees are based.
Revenue split 2023
