Sustainability Framework
In order to develop and clarify the business strategy around sustainability, the Board has adopted a Sustainability Framework. The framework establishes five focus areas with long-term ambitions for Betsson’s work on sustainability: Responsible Gaming, Business Compliance, Employee Impact, Social Impact and Climate Impact. The framework sets out long-term goals, KPIs and activities for each area.
Responsible Gaming
As a gaming company, responsible gaming is at the core of the sustainability framework. Betsson has a responsibility to provide customers with the right conditions to enable them to have a healthy relationship to gaming. In addition, Betsson must identify and always seek to help customers at risk of problem gaming.
Business Compliance
Compliance with the laws, rules, and ethical standards that apply to Betsson in the jurisdictions in which the Group operates is the foundation of a sustainable business model. Betsson also works to ensure that gaming legislation is sustainable in the long run, which means that legislation must ensure a high degree of channelisation as well as customer protection, whilst taking into account individual player demands.
Employee Impact
Betsson’s ambition is to be the Employer of Choice – the first choice for both current and potential employees. Attracting talent with the right skills, retaining, and developing employees is a vital part of Betsson’s winning concept.
Social Impact
Betsson should have a positive impact on societies where the Group operates. Betsson focuses its social impact efforts on three main areas: sports, diversity, and environment, but also adapts to world events and directs its support where it is most needed.
Climate Impact
Betsson will contribute to counteracting climate change and will reduce its greenhouse gas emissions in accordance with a sciencebased target. Betsson climate compensates for its current greenhouse gas emissions, including those generated by customers playing on Betsson brands.
Sustainability Governance
Betsson’s sustainability policy has been adopted by the Board of Directors of Betsson AB. A summary of the sustainability policy can be found here Corporate Policies.
The Board gets a yearly update on sustainability matters while the Audit Committee receives regular status presentations throughout the year.
Betsson has established a sustainability forum with members at management level, including the President and CEO as well as the Operational CEO, which has the overall responsibility for the framework. A sustainability working group runs and evaluates the activities related to the goals in the framework and reports progress to the sustainability forum.
The Vice President responsible for communications, investor relations and sustainability has principal responsibility for the sustainability framework and chairs the sustainability forum, whereas the head of sustainability leads the working group and drives and coordinates Betsson’s work within this area.
