The Market
Gaming is a popular pastime all over the world that has been enjoyed since time immemorial. More and more gaming has moved online over the last two decades. This is why the online gaming market has experienced significant growth in recent years. Growth in online gaming is - and for a long time has been - driven by several key factors:
- General trend in society towards increased consumption of products and services online
- The rapid spread of smartphones and other connected devices
- The introduction of new regulations and licensing regimes for online gaming
- Product innovations such as virtual slots and live casino games
- Greater integration between sports and live betting
- The emergence of more seamless and user-friendly payment solutions
- More effective and targeted digital marketing
According to consultancy firm H2 Gambling Capital, the online gaming market has grown at an average annual rate of 18 percent over the past five years. The increase in 2025 is estimated at 13 percent. The online gaming market is expected to grow at an average annual rate of 10 percent over the next five years (CAGR).
