The Lega Nazionale Professionisti Serie B and StarCasinò Sport have entered into a partnership for the second half of the 2022/2023 season, with the support of Infront Italy. StarCasinò Sport, a sports and entertainment website, has become the Official VAR Partner of Serie B, one of Italy’s most popular football leagues, further demonstrating the company’s commitment to supporting Italian football and promoting healthy values such as sportsmanship and inclusion. These are indeed embodied in the brand's claim: "The new way of experiencing sport". This latest partnership is a continuation of StarCasinò Sport's existing relationships with several top professional teams in Italy, including AC Milan, AS Roma, FC Torino, US Sassuolo, US Salernitana and Palermo FC.
As part of this collaboration, StarCasinò Sport will customise TV graphics, VAR Rooms and receive visibility in the stadiums, increasing its visibility across the country and on TV channels. This move confirms once more the multi-channel nature of the brand thanks to the national and international visibility that Lega Serie B ensures.
"We are pleased to bring this project to life, as it opens new opportunities for us in the Italian professional football arena,” said Stefano Tino, Managing Director di StarCasinò Sport. “The LNPB is growing in popularity, making it an attractive competition for fans, players and investors alike. We are proud to support and be part of this exciting new journey."
"Having StarCasinò Sport as the Official VAR Partner of Lega Serie B is a great accomplishment for us," said Alessandro Giacomini, Managing Director of Infront Italy. "As Infront, we have recently activated this collaboration with LNPB and we are working to bring value to the league and build strong partnerships with reliable and serious companies.”