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News from Betsson's operations


betFIRST launches online casino in Belgium
The leading Belgian sports betting operator betFIRST, acquired in June 2023 by the Betsson Group, has just launched a new online casino offering in partnership with Middelkerke Casino, which is own

Betsson Announces Global Partnership with Peruvian Football Legend Paolo Guerrero
Betsson proudly announces its global partnership with Peruvian football icon Paolo Guerrero, who will serve as their exclusive Global Casino Ambassador.

Betsson reaffirms its support to the ICE Consumer Protection Zone ZONE
The Consumer Protection Zone (CPZ) is a dedicated space at ICE London 2024 that showcases innovative tools and practices for promoting Responsible Gaming.

Betsson Becomes the Jersey Main Sponsor of Atletico Nacional, the Biggest Football Club in Colombia
Betsson, the leading global betting operator, is the new global main sponsor of Atlético Nacional.

Betsson Group Expands into Serbia with Launch of Online Casino Offering
Betsson, a leading online gaming operator, is pleased to announce its successful acquisition of a license for the locally regulated market in Serbia, marking a significant milestone in the company’


