As the World Cup is about to begin, Betsson’s international betting data reveals a clear divergence between odds favourites and bettor behaviour.
News from Betsson's operations
Betsson Launches “The Betsson Football Festival” – A New Global Campaign, TVC and Anthem
Betsson is launching a new global World Cup campaign titled The Betsson Football Festival, a concept built around the passion and energy of football fans worldwide.
Betsson Launches “The Betsson Football Festival” – A New Global World Cup Campaign, TVC and Anthem
Betsson is launching a new global World Cup campaign titled The Betsson Football Festival, a concept built around the passion and energy of football fans worldwide.
Betsson reinforces its commitment against bullying
Betsson Greece continues to strengthen its efforts to combat bullying through a series of initiatives focused on awareness, education, and collaboration across sport, business, and society.
Betsson Group expands global padel footprint with partnerships in Rome and Buenos Aires
Betsson Group is continuing to strengthen its long-term commitment to padel through two major partnerships in Buenos Aires and Rome, two of the sport’s most important and fastest‑growing markets.
Best Casino & Sportsbook Integration at SiGMA Europe Awards 2026
This achievement adds to Betsson Group’s growing list of industry recognitions.
Betsson Group secures nine Women in Gaming Awards nominations
Betsson Group has been shortlisted across nine categories at the upcoming Women in Gaming Diversity Awards 2026, recognising the Group’s continued focus on diversity, inclusion, employee wellbeing, and workplace culture across the organisation.
Betsson Group recognised with Multiple Nominations at the HIPTHER Baltic & Nordics Gaming Awards
Betsson Group has been shortlisted in nine categories at the HIPTHER Baltic & Nordics Gaming Awards.
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