Betsson signs a deal with Victory247 regarding the delivery of a ‘White Label solution’ of its
gaming portal. Cherry-owned Net Entertainment – through it’s partnership with Betsson – will
supply the casino to the gaming solution, as well as some development work of the project.

Victory 247 is a gaming company that will specialize in the area of interactive games in Europe. The
majority of Victory247 is owned by

  • A large European TV company that owns a number of TV channels and production companies
  • Telitas (in turn owned by Japanese Forside and Bonnier amongst others)
  • A well-known British venture capital company

The deal means that Betsson will develop a unique front-end to its gaming portal, giving Victory247 a
market leading solution comprising of not only exchange betting and multiples, but casino and poker as
well. Betsson will also supply Victory247 with payment and support services, providing an all-inclusive
solution in a very short period of time. Through this thorough cooperation, all of the customer’s
resources can be used for marketing the site and building the brand. This entails a much quicker
market establishment than previously possible. The launch will commence in Scandinavia during the
end of the summer and will expand to a broader market later on. The deal stretches out over three
years and is of considerable value to both Betsson and Net Entertainment.

Anders Holmgren, President of Betsson says:”We are happy with the deal with Victory247, which will
strengthen the liquidity on our betting exchange. This is positive for all parties. Victory247 is, through
their owners, uniquely positioned to succeed, and by offering a solution that is based on our platform
they are also uniquely positioned when it comes to product range.”

Roger Sedahl, head of the Board of Directors for Telitas says: “For Victory247 Betsson and Cherry Co.
was the natural choice since they offer what we believe to be the markets best and most
comprehensive solution. During the selection process we also valued Cherry’s knowledge and
experience in the gaming industry in general and internet gaming in particular. We look forward to
quickly launching our services, and this deal will make that possible.”

Pontus Lindwall, President of Cherry Co. adds: “The deal is good for Cherry. It is interesting to see the
media industry’s interest in the gaming industry. It’s also stimulating to see that through the recruitment
of Betsson, we can now deliver the markets most comprehensive solution for Internet games.”

For further information, please contact:
Pontus Lindwall, CEO, phone +46 8 556 967 10, +46 8 708 27 51 55, [email protected]

Martin Bunge-Meyer, PR Manager at Betsson, phone +46 705 53 51 41. [email protected]