CALL FOR ANNUAL GENERAL MEETING, SHARE REDEMPTION OF SEK 9.00 PER SHARE

The earnings trend in Betsson AB is continued strong and in order to transfer funds in a positive way for our shareholders to the shareholders and to keep an appropriate capital structure the Board of Directors of Betsson suggests that the AGM resolve to approve a share redemption scheme of SEK 9.00 per share.

Proposed redemption process in brief

· Subject to a resolution by the AGM on 6 May 2010, each Betsson share (both class A and B) will be split into two shares (share split 2:1) of which one will be termed redemption share.

· The redemption share will then be redeemed automatically against a cash redemption payment of SEK 9.00.

· The redemption process is automatic; no action is required by shareholders.

· The record day for the share split and right to redemption shares is 17 May 2010.

· The final day of trading in Betsson shares including rights to redemption shares will be 11 May 2010.

· Trading in redemption shares will be conducted between 19 May and 1 June 2010.

· The payment date for the redemption amount is scheduled for 9 June 2010.

Information brochure and other documentation
The Board's complete proposal and an information brochure reviewing the proposed redemption in more detail will be available at Betsson's offices at the following address: Betsson AB, Regeringsgatan 28, 111 53 Stockholm, Sweden, and on the group Website www.betssonab.com from 22 April 2010 at the latest. Shareholders who request further information regarding the redemption process may during normal office time, CET call +46 8 506 403 08.

Invitation to the Annual General Meeting of Betsson AB (publ)
The shareholders of Betsson AB (publ) are invited to the Annual General Meeting on Thursday, 6 May 2010, starting at 2 pm, at Regeringsgatan 30-32, Stockholm (Delphi law firm).