Cherrys Internet gaming site Betsson, today launched its new site as well as a new corporate
profile that meets the demands placed on larger gaming companies. In connection with the
launch, Betsson will also increase its market presence in a number of geographical locations
aiming to further increase growth and challenge the national gambling monopolies.
The process of developing the new Betsson has taken more than 9 months and is a huge step forward
for the company that already has over 250,000 customers. Apart from a completely new design,
customers will also experience a number of significant improvements, e.g. loyalty programs, a ranking
system, a cleaner gaming environment as well as 24/7 telephone support.
The new Betsson has also been developed in order to offer additional products that the company is
planning to launch during the year. A new slogan Whats your thrill? highlights the companys ambition
to offer excitement to all types of players.
Anders Holmgren, CEO of Betsson says, The new site and new corporate profile is only the start of
what we have planned for the year.
"I am really looking forward to Betsson now being able to seriously challenge the national monopolies
as I believe that they still hold an unjustifiably large market share, says Pontus Lindwall, CEO, Cherry.
Cherry acquired the remaining shares of Betsson at the beginning of 2005. Betsson has experienced
very strong growth and now has over 250,000 registered customers. Betsson is part of the worlds
largest poker network.
For further information, contact:
Pontus Lindwall, President and CEO, telephone: +46 8-556 967 10, mobile: +46 708-27 51 55,
[email protected]