For the first time, the Brazilian club signs a partnership with an international betting brand, Betsson; the contract runs until the end of 2023
Sao Paulo, August 2022 - Innovative on and off the field, Club Athletico Paranaense announced this Wednesday (3rd August) its new sponsor. The team has just closed a partnership with Betsson, the global online sportsbook and casino operator. The agreement will last until the end of 2023 and is already stamped on the shirt: the debut of the new uniform, with the brand's logo, will be in the match against Estudiantes, for the Libertadores Cup, this Thursday (4th August), in Curitiba.
Betsson will have its brand stamped on the lower back of the athletic shirt and will be the first Hurricane sponsor to also place its logo on the team's women's kit. The partnership between Athletico and Betsson also provides bonuses for Athletic fans within the betting platform.
“We are delighted to have Betsson as a sponsor. A company operating worldwide with expansion projects that coincide with Athletico's goals of becoming a reference in football. We are sure that we will do great projects together”, extols Athletico's Commercial, Institutional Relations, and Marketing Director, Mauro Holzmann.
”Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position online betting as a serious and safe entertainment platform. It also serves to further increase our brand recognition in the South region of Brazil", says Andre Gelfi, Managing Partner of Betsson in Brazil.
About Betsson
With over 20 brands in its portfolio, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, the Swedish Betsson Group is one of the biggest references in online gambling in the world, delivering entertainment and fun for over five decades. In Brazil, Betsson is the first and only licensed operator in the Brazilian market for sports games, such as horserace betting, in partnership with the Jockey Club of Rio Grande do Sul, and fantasy games Want to know more? Go to: www.betsson.com | Follow @betsson_brasil on Twitter (https://twitter.com/betsson_brasil) and on Instagram (https://www.instagram.com/betsson_brasil/)
About Club Athletico Paranaense
Club Athletico Paranaense, also known as Hurricane (Furacão), stands out for its excellent structure and the quality of its work and management. It has one of the most modern stadiums in Latin America, the Joaquim Américo Stadium, Arena da Baixada, which hosted four 2014 World Cup games.
The stadium is the first in Latin America and the first in the Southern Hemisphere (built for football) to have retractable technology on its roof. In another unprecedented technology in Brazil, the stadium has synthetic turf with FIFA Pro certification (the highest level of FIFA certification). The club also has the most modern Administrative and Technical Center in the country, the CAT Alfredo Gottardi, which includes the entire structure for the professional team, the training categories, and the administrative staff.
On the field, Hurricane has won important titles at state, national and international levels. Among them are the titles of the Brazilian First Division Championship, in 2001, CONMEBOL Sudamericana in 2018, Levain CUP, the Copa do Brasil, in 2019, and CONMEBOL Sudamericana in 2021. -champion of Libertadores, in 2005. In the main tournament on the continent, the team has eight participations (2000, 2002, 2005, 2014, 2017 and 2019, 2020, and 2022). In 2013, they played in the final of the Copa do Brasil.