Malta was the first country in the EU to introduce serious i-gaming regulations operators could use to pompete with monopolies around Europe. The free movement of goods and services is a fundamental freedom within the EU.
When Betsson decided to start offering its games online, Malta was the natural choice. We received our licence in 2004 and we have been growing on the island ever since.
Our Malta office, The Betsson ExperienceCentre, is Betsson’s operational head-quarters. We employ more than 1,000 people in Malta and that is where all our central operational functions are based such as HR, Legal and Finance and from Customer Service to Odds Compiling and Digital Marketing to Technology.
LOCAL LICENSES
The legal landscape for online gaming is constantly changing, both at the EU level and in the various geographical markets. Some countries have introducedlocal regulations where all operators can apply for a local licence. Others have maintained a regulations that are discriminatory. There is continued pressure on countries in the EU to bring their legislation in line with applicable EU law.
Betsson holds licences in Denmark, Estonia, Georgia, Germany, Ireland, Italy, Latvia, Lithuania, Malta, Spain and the United Kingdom. All local regulations come with different requirements regarding marketing, anti-money laundering, tax level etc. Betsson is fully compliant with all local regulations where we hold licences. A few countries have introduced local regulations that does not make it commercially viable for Betsson to apply for a licence. In these instances Betsson has withdrawn from these markets Betsson’s ambition is to increase the share of revenue from locally regulated markets.