In this interview, Viktorija Nikiforova, Head of Customer Service at Betsson Group, shares her journey from starting as an agent in the Baltics to leading a global team driving outstanding customer experiences.
News from Betsson's operations
Betsson Group Announces Winners of the 2025 player-voted “Game of the Year” Awards
Betsson Group has revealed the winners of its 2025 Game of the Year Awards, following a global player voting process that generated more than 51,000 votes across 10 markets.
Betsson Group Affiliates supports Hospice Malta
Betsson Group Affiliates welcomed former Inter Milan player Danilo D’Ambrosio for a community care initiative with Hospice Malta. He spent time with patients and their families, creating memorable moments together.
Betsson Group Donates Front-of-Shirt Space as Club Brugge Use Champions League Stage to Drive Blood Donation
Betsson Group donates its front-of-shirt branding as Club Brugge use the Champions League stage to promote blood and plasma donation across Flanders.
Betsson Group wins three titles at the EGR Europe Awards 2026, including two consecutive category victories
Betsson Group has secured three major wins at the EGR Europe Awards, reinforcing its leadership in responsible gaming, sustainability and operational excellence across Europe.
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